In Miss, the Swiss photographer Martin Guggisberg depicts the participants at beauty contests, shows them backstage, on stage, but also looks at the experts, the jury and at us, the onlookers. These photographs taken between 2006 and 2011 are relentless contemporary documents, which illustrate the miss cult and its iconography at their exceeded zenith.
As a freelance photographer Martin Guggisberg was sent by Swiss Sunday paper to make a reportage about Miss election. Later he was asked to shoot misses few more times. Guggisberg developed a fascination and something like a little addiction to Miss elections, because what he found there seemed quite unbelievable. “I never had a particular connection to such events, but there’s so incredibly much happening on such little room, so much coming together, it is as if you look at society through a magnifying glass, a society in which the selling of yourself at any cost has become life’s main significance.”
Miss Russian Switzerland, Miss Pole Fitness, Miss Auto Emotions, Miss Bikini, Miss Bern-East, Miss Handicap or Miss Cambodia are the names of the beauty contests which take place at the Radisson Blue Hotel in Basle, at the Berghaus Gobeli in Zweisimmen orat the cantonal road traffic department in Baden.
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